Online gaming can be a global business opportunity for just about any product…if you have the right information at the right time. A barrier to entry to a region or a particular group of gamers will often be self-imposed by a developer and publisher because of a simple lack of information.

Get advice from leaders at BioWare , EA , comScore, Flying Lab Software, Sony Online Entertainment, who are breaking through barriers.

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Advisory Board Member Jessica Mulligan's Top Picks

Jessica Mulligan, COO, ImaginVenture SA, shares her thoughts on what makes these her "can't miss" sessions for September.

Comparing Virtual Property Models - A Business and Legal Perspective 
Speaker: S. Gregory Boyd, Attorney, Kenyon and Kenyon

Mulligan's Take: Whether you think it is a good thing or bad, the buying and selling of in-game items is here to stay and the government keeps making noises about regulating it.  Greg Boyd is one of the most experienced lawyers we have looking at the subject; this is where you can get the straight skinny about what both business leaders and lawmakers are thinking.

Emerging Market: India, Challenges & Pitfalls 
Speaker: Sumeet Maniar, Vice President, India Market Development, K2 Network

Mulligan's Take: Everyone agrees that India is the next China, a huge market just waiting to explode.  Sumeet is well-versed in the market; you can expect a lot of excellent information and advice here, if you’re interested in approaching India as a market for your online game.

From Development to Launch: the Keys to Building a Successful Free-to-Play MMO 
Speaker: Min Kim, Director of Game Operations, Nexon America Inc.

Mulligan's Take: No one knows the free-to-play market better than Nexon; their game ‘Maple Story’ is one of the huge successes over the past decade.  If you’re looking at entering that market, why wouldn’t you want to listen to one of their executives tell you the right way to develop one?

Measuring & Metrics: The Online Gaming Audience 
Speaker: Edward Hunter,Director, Gaming Solutions, comScore

Mulligan's Take: Who is the audience for your game?  That is the first question that I ask my new clients and over half them of really have no idea.  Mr. Hunter is the director of Gaming Solutions for comScore; this one promises to deliver juicy details about audiences, behavior and trends.

Pirates of the Burning Sea: A Post-Partum 
Speaker: Joe Ludwig, Director of Development, Flying Lab Software

Mulligan's Take: Whether you are an indy like Joe or working on an online game for a large publisher, the lessons of someone else’s development and launch experience can save you time, trouble and money.  This one should be on your list, whether you've never launched an MMO or launched several.

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Meet the Austin GDC Advisory Board

The Advisory Board is comprised of 20 seasoned industry professionals volunteer their time to help develop the numerous sessions at Austin GDC. They work to ensure that the quality of the content provided to attendees is high-level, relevant, and timely. Their dedication and passion for the game industry is critical to the success of the conference.

Read about the members of the Austin GDC Advisory Board